Four Square Marketing

Four Square Marketing is my practical, 12-week system for planning, launching and measuring a successful project — whether you’re releasing music, hosting an event, running a campaign, or building your personal brand from the ground up. I built it out of years of trial, error and late nights as an independent creator, so you don’t have to start from zero.

Over twelve weeks you’ll set up your core assets, then move around the four squares of the marketing wheel — traditional media, new media, social media, and handshakes & networking — before bringing it all together on your own launch day, D-Day. Along the way you’ll build the one asset that’s truly yours: your email list.

This course walks you through the whole system step by step, in the same order as my book: setup, the twelve-week launch sequence, and what to do once the dust settles. Follow the steps, do the work, and you will see momentum.