Four Square Marketing Recipe Book

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About Course

Step into my marketing kitchen. This twelve-week workbook-style course turns my Four Square Marketing system into a practical, repeatable recipe you can use for any project — an album, a show, a book, a workshop or a brand-new service. Week by week you’ll prepare your ingredients, work through Traditional Media, New Media, Social Media and Handshakes & Networking, then launch, collect your results and pack away everything you’ve learned so your next project is even easier to cook. Same kitchen, same reliable recipe — only the flavour changes each time.

What Will You Learn?

  • Learn how to run your music hobby as a career that makes money.

Course Content

Welcome to Your Marketing Kitchen

  • Welcome to Your Marketing Kitchen
  • Why This System Works
  • What You Need Before You Start
  • How to Read a Recipe & The Four Square Journey

Stock Your Kitchen

Setup — Weeks 1 and 2

Square One: Traditional Media

Square Two: New Media

Square Three: Social Media

Square Four: Handshakes & Networking

Take Down — Weeks 11 and 12

Serve, Clear and Reuse

Ready for Your Next Project

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