Four Square Marketing

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About Course

Hi, my name is Marthie Nel Hauptfleisch. They call me the woman on fire. I get a lot of people who want to know how to do it. How do I have a career as an independent artist? I Have developed a bunch of products that I would like to share with you to help you and I have created it as an online course, because people don’t always have time to come and sit in a classroom, at a certain time, at a certain venue. I don’t have time for that, you don’t have time for that but what you can do you can download the videos, watch them at your own leisure. You can watch them double speed, half speed, fast forward, rewind. It just makes it easy. There are a couple of challenges and questions to help you grab and grasp and master what I am talking about. A lot of things I don’t go into all the details, because details change. And there are a lot of better resources out there, especially on YouTube. This is just a way to tell you to start here, finish there and you are on your own good luck. I’m going to help you along the way.
You can enroll in the courses and you can also book private coaching sessions with me maybe via Skype or in person, it depends on what works out for us. The product I have available at the moment is Star Academy. Star academy if you are an artist just starting out and you literally need singing lessons all the way to finishing an album and the packaging and the branding that goes with that. The second one is Pilot your success. Pilot your success is suitable for everybody starting a business and specifically musicians as well. It is just figuring out a business plan. And then I have four square marketing. Out of Pilot your success I realized that there is a big knowledge gap in marketing, and that is why I developed Four Square
Marketing. And then I have four square marketing for musicians which is a twelve-week program. Now the twelve-week program involves helping you start from A to B to market ashow or a CD release or whatever you have planned and to step by step figure it out what you should do and what you should do next and it is a lot of work but once you get going and you do it more than once and you are going to be. Good at it and I want to hear your success stories. Please let me know about them and I wish you well and all success with your next project.

Welcome note
Hello! Welcome to Four Square Marketing for musicians 12 weeks to take off. I’m very excited. This is something I’ve worked on for so long and I have a whole bunch of things that we’re going to share, and I’m gone to teach you exactly what to do when to do it, and how to do
it. And this is just a run-through of everything that you need to know and hopefully, it will help you, because in the beginning for me it was such a challenge figuring out what to do. Now I don’t do next and at the end, you realize how much you should have done and you didn’t do it and to forgive yourself for all the things that you wanted to do that you didn’t do right. This is just a guideline and I hope this helps you get your brain and your ducks in order. That you could have a great launch and a great show.

Yes. This is suitable for musicians and it’s aimed at if you have a CD that you want to release or a D-date or a show that you want to perform somewhere. Let’s get started!

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What Will You Learn?

  • Learn how to market your new service or product in less than 12 weeks.

Course Content


  • Star Academy
  • Welcome
  • Lecture Slides

Session 01

Session 02

Session 03

Session 04

Session 05

Session 06

Session 07

Session 08

Lecture Materials