Star Academy

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About Course

Star Academy is my complete guide for artists ready to build a real, independent music career — everything I’ve learned across more than two decades as a singer-songwriter, from finding your name and your voice to recording, releasing, marketing, and taking your music on the road.

Across twelve topics we work through your artist identity and budget, your press kit and marketing basics, your musical identity and vocal training, the studio-to-release journey, design and royalties, getting paid for your shows, and the full business of touring — proposals, contracts, technical riders and all.

This isn’t theory. It’s built from real gigs, real mistakes, and real wins, so you can build a music career that actually sustains you — one honest step at a time.

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What Will You Learn?

  • Learn how to become an independent artist and release your own music.

Course Content

Building Your Artist Foundation
The essentials that shape your artist identity — your name, your contact details, your education, your genre, and the practical realities of time and season.

  • Choosing Your Name
  • Building Your Artist Identity
  • Investing in Your Education
  • Understanding Music Genres
  • Balancing Time, Family, and Your Music Career
  • Navigating the Months of the Year

Budgeting for a Sustainable Career
Practical financial strategies for a steady, sustainable music career.

Getting Real and Finding Your Edge
An honest look at what it takes to make it, and the tools — your two-liner and your A-Team — that carry you through.

Your Press Kit and Marketing Basics
Building a professional EPK and learning the marketing fundamentals that turn strangers into fans.

Musical Identity, Voice, and Sound
Defining your sound, developing your voice, and choosing how you want to perform.

From Studio to Release
Preparing for the studio, recording your songs, and getting your finished music out into the world.

Design, Organization, and Royalties
Getting your music physically and digitally out there, designing visuals that build your brand, staying organised, and understanding how royalties actually work.

Getting Paid for Your Shows
The practical side of live performance income — payment methods, streaming, show marketing, posters, online event visibility, and municipal venues.

Boosting Income and the Album Release
Turning a finished album into ongoing income through smart sales, mailing and cross-selling, and an unforgettable release show.

Other People’s Money
Writing proposals that win support, and handling quotes and invoices like a professional.

The Roadshow and Beyond
Everything it takes to tour — finding your audience, choosing venues, building your team, handling gear, house concerts, technical riders, contracts, and the financial side of life on the road.

Your Journey Continues
A closing word on patience, persistence, and building a music career meant to last a lifetime.

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