About Course
Star Academy is my complete guide for artists ready to build a real, independent music career — everything I’ve learned across more than two decades as a singer-songwriter, distilled into six clear levels. We start with an honest assessment of whether this path is right for you, then build your artist foundation, your live performance skills, your recorded catalogue, and the business systems — royalties, contracts, invoicing and proposals — that let you work professionally with other people’s money.
By the final level you’ll be ready to take your music on the road with a roadshow you can plan, scale and repeat year after year.
This isn’t theory. It’s built from real gigs, real mistakes, and real wins, so you can build a music career that actually sustains you — one honest step at a time.
What Will You Learn?
- Learn how to become an independent artist and release your own music.
Course Content
Front Matter: Welcome to Star Academy
Meet Marthie, understand the Six Levels philosophy behind this course, and get oriented before you begin.
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Welcome / Your Music Journey
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How to Use Star Academy: The Six Levels Explained
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About the Author: Meet Marthie
Level 0: Assessment – Do You Really Want This?
An honest look at your name, your skills, your sound and your life circumstances before you commit to the journey.
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Your Name & Brand – Finding Your Stage Identity
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Core Skills & Toolkit – Singing, Basic Business, and What You Already Have
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Genres & Your Unique Sound – How Your Music Fits (and Stands Out)
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Time, Family & Seasons – Honest Look at Your Life and Schedule
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Level 1: Ready Set Go – Get Your Foundation Solid
Claim your artist identity, find your competitive edge, build a professional EPK and learn the basics of marketing.
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Claim Your Artist Identity – Assessment & Mindset
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Competitive Advantage – Build Your A-Team & Uniqueness
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EPK & Professional Presentation – Look Like the Real Deal
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Marketing Basics – Get Heard & Sell (Guerrilla, Social, Closing Sales)
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Level 2: The Show – Learn to Perform Live
Find your musical identity, rehearse with purpose, choose your performance setup, and master house concerts and technical riders.
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Musical Identity & Content Creation – Finding Your Voice
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Singing & Performance Skills – Rehearse with Purpose
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Performance Setup – Solo, Backtracks, or Band?
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The Beauty of House Concerts – Intimate Gigs That Build Fans
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Technical Riders – Make Every Show Smooth
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Level 3: The Album – Release Your Music
Record and produce with confidence, distribute your music everywhere, build a merchandise range, and grow your online presence.
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Recording & Production – Studio Efficiency
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Distribution – Get Your Music Everywhere
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Merchandising, Sales & Fulfilment – Beyond Just Music
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Build Your Artist Identity & Online Presence
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Level 4: Other People’s Money – Step Up to Professional Business
Understand royalties, protect yourself with contracts, get paid professionally, navigate tax basics, and write proposals that win sponsorship.
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Royalties
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Contracts – Protect Yourself and Your Collaborators
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Invoicing, Paying People and Taxes – Stay Organised and Legal
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Tax Scenarios – Real Examples for South African Artists
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Proposals & Sponsorships – How to Get Others to Invest in You
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Level 5: The Roadshow – Scale It and Repeat
Plan a roadshow, find your audience with data, choose venues, decide solo vs band, market on the road, adapt when things go wrong, and use AI wisely.
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Planning Your Roadshow – Audience, Venues & Strategy
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Find Your Audience – Use Data to Tour Smart
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Venues & Logistics – Big Cities, Small Towns & Weather
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Big Band or Not? – Costs, Travel & Team Decisions
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On the Road Marketing & Team – Your Marketing Lead
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Making Lemonade – Acoustic Setups, Gear Issues & Theft Protection
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AI and the Human Touch – What Technology Can and Cannot Do
Conclusion: Your Independent Artist Journey
Look back at how it all connects, celebrate finishing the course, and see where to go next.
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The Snowball Effect – How Everything Connects
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Well Done and Goodbye – Final Motivation
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Next Steps – Community, Licensing More Songs & Continuing the Journey
Bonus: Original Songs & Performance Clips
A collection of Marthie's own original songs and performance videos — the kind of three-minute pieces she performs live as part of her show. Real examples of an independent artist's catalog in action.
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Bonus 01: Star Academy ’22 Session 1- Multiple Streams of Income
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Bonus 02: Star Academy Take 2- Multiple Streams of Income
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Bonus 03: What is war?
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Bonus 04: I wanna be
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Bonus 05: Dag vir dag
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Bonus 06: Jy moet opstaan
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Bonus 07: Generasie tot Generasie
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Bonus 08: Ek gaan net boontoe
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Bonus 09: Droomklavier
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Bonus 10: Dis die jongelinge wat moet voorvat
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Bonus 11: Gee Kans
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Bonus 12: Ons gaan die pad saam stap
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Bonus 13: Droombosch
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Bonus 14: Jy kon dit verander het
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Bonus 15: Star Academy – What are you good at
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Bonus 16: I do it my way
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Bonus 17: Dance for me
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Bonus 18: Eenhonderdrandnoot R 100
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Bonus 19: Oh Yeah Fun
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Bonus 20: Catwish
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Bonus 21: Copycat
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Bonus 22: Lost Coffee
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Bonus 23: Thank you For Mr Gavin Larsen, Senior School Mathematics Teacher
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Bonus 24: Today (the middle finger song)
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Bonus 25: Sun Show
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Bonus 26: Monday attitude
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Bonus 27: Tomorrow I’ll do Monday
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Bonus 28: Hinkepink loop
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Bonus 29: Where did February go?
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Bonus 30: Waar waai die wind?
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Bonus 31: where did February go? (alt take)
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Bonus 32: Halfway Here, Halfway There
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