Four Square Marketing
Four square marketing is just a simple way to put your ducks in a row and it’s based on the principle of a funnel. You have a funnel of everybody that you want to channel into
getting to know you and what you have to offer and then ending up being a buying client.
That’s buying what you are offering a product or a service. Now, before you get to the client you have to get them to your website. That’s the main place that you want to lead your client to because your website is yours and you own it, and you manage it, and you are in charge, and the gateway to your website should be an email sign-up newsletter. The email address that’s the key that gets you in if you’re a fan or a possible client.